Animation is without a doubt one of the fields of graphic and audiovisual communication that have enjoyed greater development in recent decades. A long time has passed since the first experiments in 2D animation were carried out in the 19th century, many of them associated with the incipient birth of cinema. During the 20th century, animation reached levels of great creativity, being used in fields as varied as cinema itself, advertising or television. Already in the 21st century, and with the explosion of digital environments, animation has taken another step in its development, with 3D animation appearing and expanding to practically any area of the modern information and communication society. Cinema, series, advertising, web pages, applications, video games… Wherever we look, animations appear that enrich our visual experiences, and students in this training cycle will achieve the basic skills to be able to face the creation of all types of creative animations innovative and original.
This higher degree cycle is focused on the world of image animation, both 2D and 3D, and its inclusion in all types of graphic and audiovisual products. Wherever we look, animations appear that enrich our visual experiences. The students of this training cycle will achieve the basic skills to be able to face the creation of all types of creative, innovative and original animations.
Distribution of teaching time
| General structure | Total hours | ECTAS Credits |
| Modules taught at the educational center | 1825 | 103 |
| Practical training phase in companies, studios or workshops | 100 | 11 |
| Integrated project | 75 | 6 |
| Total | 2000 | 120 |
Time distribution of the subjects taught at the educational center
| Subjects denomination | Weekly sessions | ECTAS Credits | |
| 1st course | 2nd course | ||
| Fundamentals of representation and visual expression | 3 | – | 6 |
| Image theory | 2 | – | 5 |
| Informational media | 3 | – | 6 |
| Computer applications | – | 3 | 4 |
| Photography | 2 | 2 | 5 |
| Animation history | 2 | 2 | 7 |
| Drawing applied to animation | 3 | 3 | 9 |
| Animation techniques | – | 7 | 10 |
| Language and audiovisual technology | – | 5 | 7 |
| Script and narrative structure | 2 | – | 3 |
| Technical English | 3 | – | 5 |
| Animation projects | 7 | 6 | 28 |
| Training and career counseling | 3 | – | 5 |
| Initiation into business activity | – | 2 | 3 |
| Integrated project | – | – | 11 |
| Practical training phase in companies, studios or workshops | – | – | 6 |
| Total | 30 | 30 | 120 |
Subjects
– Fundamentals of representation and visual expression:
1. Configuration of two-dimensional space. Formal, expressive and symbolic elements of plastic and visual language.
2. Form and structure. Proportional elements.
3. Form and composition in two-dimensional expression.
4. Fundamentals and theory of light and color.
5. Expressive and symbolic values of color.
6. Interaction of color in creative representation.
7. Instruments, techniques and materials.
– Image theory:
1. The representation and morphological, dynamic and measurable elements of the image.
2. Identification, analysis and evaluation of the image.
3. Visual syntax.
4. The visualization of reality. Perceptual theories.
5. The sign: expression and content. Denotation and connotation.
6. Types of signs. Properties and conventions. The signs and their significant values.
7. Visual communication. The communicative process.
– Informational media:
1. Evolution of computing and the Internet. The society of the information. Free software.
2. Operating systems. Computer, peripherals and networks, cloud computing.
3. Color systems, digitization, vectorization, OCR. Digital typography.
4. Communication between different environments. Importing and exporting files.
5. The vector image. Creation software. The work area. Drawing tools.
6. Organization of objects: layers, groupings, masks, styles.
7. The bitmap image. Software for creating, processing and managing bitmap images and digital photography. Drawing tools.
8. Digital photography. Preparation of files for distribution and output.
9. File types for distribution and output. Organization of information.
– Photography:
1. Photographic language, dimensions, purpose, particularities.
2. Photographic equipment.
3. Taking photographs. Technical, environmental and aesthetic conditions. Representation of space and time.
4. Natural and artificial light. Measurement and lighting.
5. The color in the photograph.
6. Management of photographic files. Editing and selection of photographs.
7. Processing and manipulation of images.
8. Formal and expressive treatment of photography in the field of the specialty.
9. Photographic areas.
– History of animation:
1. Concept and manifestations of graphic communication. Illustration, comics, animation: language and characteristics of each medium.
2. Manifestations and evolution of the graphic image in communication. The graphic product in relation to the historical-artistic context.
3. Tour of the historical and technical evolution of animation. Most significant manifestations. Trends and relevant authors.
4. The animated image in the media.
5. Current trends and achievements in graphic storytelling and animation.
– Drawing applied to animation:
1. The outline of the idea. The notebook. The line, the contour, the sensitive stroke.
2. The static and moving model. The natural note.
3. Retention and memory drawing.
4. The representation of light. The chiaroscuro. Light in the definition of volume. The lighting. Lights, shadows, transparencies and reflections. The atmosphere.
5. Form and space. Composition and structure. The compositional space. Physical and perceptual space. Expressiveness in the organization of space. Compositional strategies.
6. Representation of spaces and complex shapes. The natural and urban landscape. The architectural drawing. The animal structure. The human figure. Facial and body expression. Distortions.
7. Interpretation of the form. The style. Drawing in significant creators of cartoons. Expressive and narrative resources of different styles
8. Expressive resources in audiovisual animation drawing.
– Animation techniques:
1. Basic principles of animation.
2. Techniques, materials, resources and technology of the animated image.
3. Traditional and digital 2D techniques. Elements of the two-dimensional expression.
4. Traditional and digital 3D techniques. Elements of three-dimensional expression.
5. 2D and 3D expression resources and their application to an animation project.
6. The organization of the scenic space.
7. Lighting for animation.
8. The illusion of movement, retinal persistence. The movement of characters, objects and settings.
9. Planning and carrying out the animation project. Script. Design and characterization of characters, settings and settings, models.
– Language and audiovisual technology:
1. Theories about the audiovisual message. Evolution of audiovisual media.
2. Audiovisual communication. Dimensions, functions and organization of the audiovisual message.
3. Technological foundations of audiovisual media. Video and digital technology. Technical elements of audiovisual equipment.
4. Audiovisual language. Narrative rhetoric and visual rhetoric. The organization of space and time represented. Transition and continuity. Space-time joints. The montage. formal freedom.
5. Other elements of the audiovisual image: lighting, sound, scenery.
6. Phases in the development of an audiovisual product.
7. Genres and audiovisual products.
– Script and narrative structure:
1. Narrative language.
2. Sequential language.
3. Preparation of the script. Adaptations. The argument. The synopsis.
4. Structure and development of a story. Formats.
5. Montage and rhythm.
– Technical English:
1. Organization of information in technical texts: indexes, titles, headings, tables, diagrams and graphs.
2. Obtaining global and specific information from conferences and speeches on specific topics and with a certain abstraction.
3. Characteristics of professional written communication. Professional correspondence. Formal structures in written texts.
4. Common formulas for starting, maintaining and ending conversations in different environments.
5. Specific terminology of the professional activity. Frequently used and idiomatic expressions in the professional field. Basic formulas for socio-professional interaction in the international arena.
6. Digital, computer and bibliographic resources, to solve comprehension problems or to search for information, ideas and opinions necessary to carry out a task.
7. Most significant socio-professional references in English-speaking countries: the press, advertising, labor relations.
8. Completion of forms and documents.
– Animation projects:
1. The animation project, phases and planning: story line, synopsis, script, story board, layout, art concept, the bible and others.
2. The pre-production of the project: documentation, character design, backgrounds and others.
3. Production: creation of characters and settings, models, backgrounds, lighting, scenery, audio capture, shooting chart, image and audio capture, animation, intercutting, etc.
4. Post-production: video editing, image adjustment, effects, transitions, audio treatment, creation of credits, etc.
5. Computer tools and new technologies for creating an animation project. The animation, editing and post-production program.
6. Export of films and forms of exhibition: formats, codecs, etc.
7. Specific regulations applicable to the specialty.
– Training and career counseling:
1. The legal framework of labor relations. Workers’ statute and specific regulation. Social Security benefits and unemployment.
2. Access systems to the world of work. The labor market: structure. Techniques and organizations that facilitate job placement. Initiatives for self-employment. Permanent training.
3. The company. Different legal models of companies and characteristics. Organization, administration and management. Legal and fiscal obligations.
4. Basic marketing concepts. The organization of production, marketing and distribution in the company. Methods of cost analysis and quality control.
5. The contract. Modalities of employment contract. Rights and obligations arising from the employment relationship. Modification, suspension and termination of the employment contract.
6. The individual entrepreneur. Procedures for starting business activity. Budgets, appraisals and billing of work.
7. Intellectual and industrial property rights. Registration of the intellectual property. Management entities: copyright and copyleft. Industrial property: industrial and artistic models and drawings. Registration and registration procedure.
8. Distinctive signs: brand, label and trade name. Transmissibility.
9. Safety and hygiene measures at work applicable to the profession.
– Initiation into business activity:
1. The businessman. Ability to be an entrepreneur. Entrepreneurial culture: skills and attitudes necessary for the exercise of the trade or profession. Innovation and creation. The development of the business idea. Criteria and principles for the creation of the company’s identity and the brands of products or services.
2. Self-employment. The Statute of Self-Employed Work and its scope of application. Common professional regime for the self-employed worker: basic professional rights. Protection of the intellectual property rights of the self-employed worker. Professional regime for economically dependent self-employed workers.
3. The design of the organization and culture of the company. Old and new forms of organization. The organizational structure of the 21st century. The culture of the company and its influence on the achievement of business objectives. The social responsibility of the company. The company as a system: study of the internal and external system. Analysis of the social climate. Strategic planning.
4. The market. Concept. Structure and delimitation of the market. The influence of macroenvironmental and microenvironmental factors on exchange relationships between company and market. Market segmentation.
5. The consumer. The human group and its typology The structure of social experience: socialization and types of orientation and relationship. Social action and the theory of rational choice. Approaches to studying purchasing behavior. Motivation, desires, perception and training. The demographic, socioeconomic and psychographic characteristics of the buyer.
6. The product. Classification. Total product characteristics. Product portfolio. The new product. The process of product diffusion and adoption. The life cycle of products. Pricing and distribution. Marketing strategies.
7. Distribution through the Internet. International harmonization of electronic commerce. Legal regime of electronic commerce in Spain. Measures for the protection of the company’s distinctive signs and intangible assets. The international resolution of conflicts regarding industrial property.
8. The services. Concept of service and typology of services. Difference between product and service. The perception of service by customers and employees. Service delivery: distribution channels. Setting the price of services.
9. The search for economic resources to start the business. The subsidies. The financial plan: cash flow forecast, the forecast income statement and the forecast balance sheet.
10. Legal forms of companies and social responsibility. The individual entrepreneur. The community of goods. Collective and limited partnership. Limited and anonymous companies. Social economy companies: cooperatives and labor societies, insertion companies.
11. Procedures for establishing a company. Procedures for establishing and starting up the activity. Advisory organizations and institutions for the start of the activity. The business one-stop shop.
12. Tax obligations. The taxes that must be paid depending on the business legal form: Personal income tax and corporate tax, registration with the Economic Activities Tax. Indirect taxes: Value Added Tax. Local taxes. The fiscal calendar. Administrative documents used in business activity.
13. Legal responsibility of the company. The legal framework of unfair competition. Violations and sanctions of social order. Civil and criminal liability derived from business activity.
– Integrative project:
1. The creation and realization of the animation project. Methodology. Stages. Specifications. Conditioning. Graphic documentation.
2. Materialization of the animation project until obtaining the finished product. Verifying quality control in different stages.
3. Communication, presentation and defense of the project.
– Practical training phase in companies, studios or workshops
Professional competence_
Carry out animation projects, personal or commissioned by companies, institutions or other professionals, as well as develop visual communication projects using animated images.
Escuela de Arte Albacete 