For more than a decade now, our world has been incomprehensible without the continuous and ubiquitous presence of computers, information technology and the digital world in general. The intermediate level training cycle in Interactive Graphic Product Assistance focuses precisely on the use of these mechanisms and tools within the field of graphic design, the creation of web pages or the audiovisual world applied to new technologies. Students who pass this cycle will receive complete training in the management and control of the computer programs necessary to function in a professional environment such as the one mentioned. Likewise, their studies have been enriched with notions about typography and the history of graphic design, basic legislation or English, which makes them professionals capable of solving basic problems in the field of graphic design.
This intermediate level cycle focuses on the use of computer and digital tools within the field of graphic design, the creation of web pages, the audiovisual world and new technologies.
Students enrolled in these studies receive complete training in the use of the computer programs necessary to become professionals capable of solving basic problems in the field of design.
Distribution of teaching time
| General structure | Total hours | ECTAS Credits |
| Subjects taught at the educational center | 1500 | |
| Practical training phase in companies, studios or workshops | 100 | |
| Total | 1600 |
Time distribution of the subjects taught at the educational center
| Subjects denomination | Weekly sessions | ECTAS Credits | |
| 1st course | 2nd course | ||
| Graphic Design Fundamentals | 5 | – | |
| Typography | 4 | – | |
| Informational media | 6 | 6 | |
| History of Graphic design | 2 | 2 | |
| Multimedia | 5 | 7 | |
| Web edition | 5 | 9 | |
| Technical English | – | 2 | |
| Training and career counseling | 3 | – | |
| Initiation into business activity | – | 2 | |
| Final task | 2 | ||
| Practical training phase in companies, studios or workshops | – | – | |
| Total | 30 | 30 | |
– Subjects
– Fundamentals of Graphic design:
1. Graphic design, areas, applications, particularities and communicative purpose. Identity, editing and persuasion. Multimedia and interactive products for different areas of design.
2. Communication and visual language. Semiotics. Graphic signs, typography, color, composition and image. Particularities, function, expressive and communicative value.
3. Structure of the graphic space and compositional and informative hierarchies in the audiovisual graphic product depending on the message and the design scope.
4. Current graphic trends in identity design, editing and persuasion, and their implications for the web product.
5. Formal, technical and communicative repercussions of web and multimedia support in the graphic design of websites, multimedia and interactive products.
– Typography:
1. Historical tour of typography to the present day.
2. The character. Anatomy of the type. Style and families. Differentiating features.
3. Typography. The texts. Measurement systems. Measurement and calculation of texts.
4. Digital typography. Manipulation and creation of font types.
5. The composition of texts. Fundamental aspects, methods, format, fonts, paragraphs, line spacing, alignment, style, readability: Perceptual determinants and basic rules.
6. Fundamentals and basic elements of graphic architecture and composition for digital screen formats.
7. Letters, text and composition as plastic resources in visual communication. Communicative hierarchies in the transmission of ideas and messages through web pages.
– Informational media:
1. Historical tour of computing and the Internet. Computer media today and their use in graphic production for web and multimedia support.
2. Computer equipment, internal and external components. Operating systems.
3. Computer networks, local networks, Internet. Navigation, search, Cloud Computing. Free software.
4. Internal and external hardware. Elements and use.
5. Specific graphic design software. Composition, editing and web production programs and text and image processing.
6. The vector image. Creation software. The work area. Drawing tools.
7. The bitmap image. Creation software. The work area. Drawing tools.
8. Color systems, digitization, vectorization, OCR. Digital typography. 9. File types for distribution and output. Organization of information. 10. Communication between different environments. Importing and exporting files.
– History of graphic design:
1. Concept and manifestations of graphic design. Visual communication.
2. The graphic product in relation to the historical-artistic context.
3. Tour of the historical, technical and aesthetic evolution of graphic design. Most significant manifestations. Trends and relevant authors.
4. Evolution of the web and multimedia graphic product in the different areas of graphic design.
5. Influence of current artistic trends, new technologies and the media on the formal, expressive and communicative aspects of the interactive graphic product.
6. Trends, authors and significant contributions of contemporary graphic design.
– Multimedia:
1. Multimedia, concept and applications. Typology of interactive products Latest trends in the field of interactive products for the web.
2. Multimedia elements, particularities. Image, sound, video and animations. Introduction to audio and video capture and editing.
3. The image, succession of images, animation. Animation production programs and file types. File optimization.
4. Audio extraction, recording and editing. Sound mix. Editing programs and file types. File optimization.
5. Production, titling and video recording. Video editing programs and file types. File optimization.
6. Concepts of accessibility, interactivity, usability, friendly environment. Information flow.
7. Integration of multimedia content in Web editing. Assembly procedures and quality control of graphic and audiovisual content.
– Web edition:
1. The web as a means of communication. The web project.
2. Programming languages, types, functions, codes.
3. Commonly used interpreted programming languages for the web. Basic codes and functions.
4. HTML and CSS. Code-page composition relationship and most used structures in web programming.
5. LAN and WAN networks. http protocol. Internet.
6. Web content. Texts, images, animations, sound and video.
7. Web Editing Programs. Composition and web layout.
8. Web hosting. Servers, Domains and Hosting.
9. Publication, maintenance and updating of websites.
10. Online Resources. Webmail, FTP, Chat and other services.
11. Web 2.0. Account management systems
12. Guidelines and specific regulations applicable to editing and publishing websites.
13. Analysis of accessibility, interactivity, usability, and user-friendly environment of a website. Analysis of the information flow of a website.
14. Advanced web editing composition. Advanced integration of bitmap and vector images. Advanced integration of audio, multimedia and video control with the most current HTML standard.
15. Current and future web trends.
– Technical English:
1. Oral comprehension, spoken production and interaction:
– Understanding the general meaning of simple oral messages, delivered in a clear and articulate manner, within the professional context of the cycle and everyday environments.
– Oral production of simple texts related to both the professional environment of the cycle and specific everyday topics.
– Active participation in spontaneous and simulated conversations with simple messages related to both the professional environment of the cycle and specific daily topics.
– Use of communication strategies to initiate, maintain and conclude a dialogue.
– Identification of records with a greater or lesser degree of formality depending on the communicative intention and the communication context.
2. Reading comprehension and written expression:
– Identification and understanding of the main topic in simple texts written on professional topics or of general interest.
– Identification of the communicative purpose of a text.
– Production of simple written texts on topics of general or professional interest, or referring to content from other modules of the cycle.
– Use of necessary elements of cohesion to clearly express the relationship between ideas.
– Identification and use of the registry appropriate to the functionality of the text.
3. Knowledge of the language:
– Knowledge and use of simple grammatical structures that allow the exchange of information in the work and professional field.
– Vocabulary related to the professional environment, with other curriculum subjects, and with topics of general interest.
– Basic phonetic-phonological elements of the English language.
– Recognition of the differential features in the use of language: Formal and informal, spoken and written language.
– Learning strategies. Communication strategies.
4. Sociocultural aspects in the professional and personal environment:
– Valuation, respect, and use of sociocultural and protocol norms in work and daily relationships characteristic of the country where the language is spoken.
– Recognition of the foreign language to deepen knowledge that is of interest throughout personal and professional life.
– Interest in the good presentation of written texts both on paper and digitally, with respect to grammatical, spelling and typographical standards.
– Training and career guidance/Initiation into business activity:
1. The legal framework of labor relations. Workers’ statute and specific regulation. Social Security benefits and unemployment.
2. Access systems to the world of work. The labor market: structure. Techniques and organizations that facilitate job placement. Initiatives for self-employment. Permanent training.
3. The company. Different legal models of companies and characteristics. Organization, administration and management. Legal and fiscal obligations.
4. Basic marketing concepts. The organization of production, marketing and distribution in the company. Methods of cost analysis and quality control.
5. The contract. Modalities of employment contract. Rights and obligations arising from the employment relationship. Modification, suspension and termination of the employment contract.
6. The individual entrepreneur. Procedures for starting business activity. Budgets, appraisals and billing of work.
7. Intellectual and industrial property rights. Registration of the intellectual property. Management entities: copyright and copyleft. Industrial property: industrial and artistic models and drawings. Registration and registration procedure.
8. Distinctive signs: brand, label and trade name. Transmissibility.
9. Safety and hygiene measures at work applicable to the profession.
– Final work:
1. Study of projects related to the subject through its phases.
2. Plan the basic project for the completion of the final work from its beginning to its completion.
3. Quality control methodology in the different stages.
4. Preparation for communication, presentation and defense of the project.
Competence
Collaborate in the different phases of the process of developing graphic products in web support in accordance with the stylistic and technical guidelines of the project. Adequately interpret the project information provided and carry out the corresponding technical and artistic indications. Create graphic communication elements on web support according to the technical and stylistic specifications received. Select, adapt, organize, distribute and store the technical information necessary to carry out specific elements of interactive graphic projects. Know how to execute, standardize and compatibility technical information and, where appropriate, the computer files necessary for the correct creation of interactive graphic products. Know the basic legislation and regulations that regulate the design and production of interactive graphic communication products as well as those related to safety and prevention of occupational risks.
Job
He or she carries out his activity as a self-employed or associated professional and as an employee in all those institutions or companies that require interactive visual communication products. You can exercise your skills, commissioned by a senior professional or a multidisciplinary team, as a technical producer in the maintenance and updating of websites and in the production of multimedia elements. They carry out their activity in the public or private sector in companies related to visual communication and interactive products: audiovisual sector, advertising agencies, multimedia companies, design studios, marketing, advertising or design departments of companies or public organizations, online publications. line. As a freelancer interpreting the specifications of a graphic project and carrying out elements production tasks in web and multimedia support.
PHOTOGRAPHY HIGHER EDUCATION TRAINING CYCLE
PHOTOGRAPHY
Over the last 150 years, Photography has irreversibly conquered more and more areas of our daily and professional lives. Every hour we see dozens of photographic images, whether on posters, magazines, newspapers, or not so long ago, on the multiple electronic screens that surround us and with which we continually interact. The students of the higher degree cycle in Photography are in charge of creating some of those images that will impact us from any of the aforementioned places, but always based on the personal and subjective artistic expression of their creators. In order to reach that point, they will know the most important trends in the history of photography, the functioning of the moving image and, mainly, the mysteries of the camera and the control of light, without which photography cannot exist. . Only in this way can they become creators of photographic images capable of enriching with their expressive power the motley world in which we operate daily.
Students in the higher cycle of Photography develop multidisciplinary learning around tools that will allow them to enter the world of professional photography. During the two years of the cycle, theoretical and technical issues about the photographic image are addressed, the mechanisms of both traditional photography and digital images are known, and the studies are completed with subjects on the history of photography and audiovisual media, among others. subjects.
Distribution of teaching time
| General structure | Total hours | ECTAS Credits |
| Subjects taught at the educational center | 1825 | 103 |
| Practical training phase in companies, studios or workshops | 100 | 11 |
| Integrative Project | 75 | 6 |
| Total | 2000 | 120 |
Time distribution of the subjects taught at the educational center
| Subjects denomination | Weekly sessions | ECTAS Credits | |
| 1st course | 2nd course | ||
| Fundamentals of representation and visual expression | 3 | – | 6 |
| Image theory | 2 | – | 5 |
| Informational media | 3 | – | 6 |
| History of photography | 2 | 2 | 7 |
| Photographic theory | 3 | 3 | 9 |
| photographic technique | 4 | 7 | 17 |
| Computer applications | – | 3 | 4 |
| Language and audiovisual technology | 3 | 5 | 12 |
| Photography projects | 4 | 8 | 24 |
| Technical English | 3 | – | 5 |
| Training and career counseling | 3 | – | 5 |
| Initiation into business activity | – | 2 | 3 |
| Integrated project | – | – | 11 |
| Practical training phase in companies, studios or workshops | – | – | 6 |
| Total | 30 | 30 | 120 |
Subjects
– Fundamentals of representation and visual expression:
1. Configuration of two-dimensional space. Formal, expressive and symbolic elements of plastic and visual language.
2. Form and structure. Proportional elements.
3. Form and composition in two-dimensional expression.
4. Fundamentals and theory of light and color.
5. Expressive and symbolic values of color.
6. Interaction of color in creative representation.
7. Instruments, techniques and materials.
8. Formal and functional characteristics of the drawing for planning the photographic and audiovisual product. Sketches, story-boards.
– Image theory:
1. The representation and morphological, dynamic and measurable elements of the image.
2. Identification, analysis and evaluation of the image.
3. Visual syntax.
4. The visualization of reality. Perceptual theories.
5. The sign: expression and content. Denotation and connotation.
6. Types of signs. Properties and conventions. The signs and their significant values.
7. Visual communication. The communicative process.
– Informational media:
1. Evolution of computing and the Internet. The society of the information. Free software.
2. Operating systems. Computer, peripherals and networks, cloud computing.
3. Color systems, digitization, vectorization, OCR. Digital typography.
4. Communication between different environments. Importing and exporting files.
5. The vector image. Creation software. The work area. Drawing tools.
6. Organization of objects: layers, groupings, masks, styles.
7. The bitmap image. Software for creating, processing and managing bitmap images and digital photography. Drawing tools.
8. Digital photography. Preparation of files for distribution and output.
9. File types for distribution and output. Organization of information.
– History of photography:
1. Origins and expansion of photography. Its relationship with other artistic manifestations.
2. Photographic genres and their evolution. Photography in relation to the historical-artistic context. 3. Tour of the historical, technical and aesthetic evolution of photography. Most significant manifestations. Most relevant trends, styles and authors. 4. Photography in the media. Influence and technological applications. 5. Current trends and achievements.
– Photographic theory:
1. The photographic image. Concept and evolution of photographic theories.
2. The contexts of the image, its uses and functions.
3. The value of the referent. The classification into genres.
4. The elements of spatial representation in photography.
5. The representation of time and movement.
6. Light in photography. Natural and artificial lighting: aesthetic and functional criteria.
7. Color in photography. Evolution and expressive uses.
8. Photography and other means of expression: plastic arts, cinema, literature…
9. Photograph and document.
10. Aesthetic and artistic theories.
11. Contemporary artistic concepts. Interactions with photography.
– Photographic technique:
1. Physical principles. Light and optics.
2. Laws that intervene directly in the photographic event.
3. Cameras and photographic equipment. Types and applications. Technical specifications, use and maintenance.
4. Photometry.
5. Lighting systems, equipment and techniques.
6. Technical control during shooting.
7. Photochemical and digital photographic processing. Techniques and equipment. Retouching and manipulation.
8. Management and special treatments of B/W and color.
9. The materialization of the photographic image, its reproduction and editing. Reproduction and printing technologies. Computer to Print, Computer to Plate, Computer to Film systems.
10. Technical, artistic and communicative conditions of photographic practice in different genres.
– Informational media:
1. Evolution of computing and the Internet. The society of the information. Free software.
2. Operating systems. Computer, peripherals and networks, cloud computing.
3. Color systems, digitization, vectorization, OCR. Digital typography.
4. Communication between different environments. Importing and exporting files.
5. The vector image. Creation software. The work area. Drawing tools.
6. Organization of objects: layers, groupings, masks, styles.
7. The bitmap image. Software for creating, processing and managing bitmap images and digital photography. Drawing tools.
8. Digital photography. Preparation of files for distribution and output.
9. File types for distribution and output. Organization of information.
– Language and audiovisual technology:
1. Technical control of shooting and post-production equipment.
2. The script. The visual narrative.
3. The elements of audiovisual language.
4. The organization of the represented space.
5. The organization of the represented time.
6. The assembly.
7. The development of the audiovisual product. Production and post-production.
8. Set design, actors and lighting.
9. The sound.
10. Genres and audiovisual products.
– Photography projects:
1. The photographic project. Methodology.
2. Photographing: technical and expressive control variables.
3. Light measurement and exposure determination.
4. Natural and artificial lighting. Continuous light and flash. Filtering and polarization.
5. The technical chamber.
6. File management. Metadata. Archiving, indexing and recovery techniques for photographic documents.
7. Development of the digital negative. Tonal adjustment and image treatment techniques.
8. Retouching procedures. Color correction.
9. Control of perspective and shape of the image.
10. The edition. Selection and organization of images.
11. The finish and presentation. Assembly and exhibition.
12. The fields of photography: reportage, advertising and art. Genders.
13. Regulations applicable to the specialty.
14. Project memory and communication.
– Technical English:
1. Oral comprehension, spoken production and interaction:
– Understanding the general meaning of simple oral messages, delivered in a clear and articulate manner, within the professional context of the cycle and everyday environments.
– Oral production of simple texts related to both the professional environment of the cycle and specific everyday topics.
– Active participation in spontaneous and simulated conversations with simple messages related to both the professional environment of the cycle and specific daily topics.
– Use of communication strategies to initiate, maintain and conclude a dialogue.
– Identification of records with a greater or lesser degree of formality depending on the communicative intention and the communication context.
2. Reading comprehension and written expression:
– Identification and understanding of the main topic in simple texts written on professional topics or of general interest.
– Identification of the communicative purpose of a text.
– Production of simple written texts on topics of general or professional interest, or referring to content from other modules of the cycle.
– Use of necessary elements of cohesion to clearly express the relationship between ideas.
– Identification and use of the registry appropriate to the functionality of the text.
3. Knowledge of the language:
– Knowledge and use of simple grammatical structures that allow the exchange of information in the work and professional field.
– Vocabulary related to the professional environment, with other curriculum subjects, and with topics of general interest.
– Basic phonetic-phonological elements of the English language.
– Recognition of the differential features in the use of language: Formal and informal, spoken and written language.
– Learning strategies. Communication strategies.
4. Sociocultural aspects in the professional and personal environment:
– Valuation, respect, and use of sociocultural and protocol norms in work and daily relationships characteristic of the country where the language is spoken.
– Recognition of the foreign language to deepen knowledge that is of interest throughout personal and professional life.
– Interest in the good presentation of written texts both on paper and digitally, with respect to grammatical, spelling and typographical standards.
– Training and career guidance/Initiation into business activity:
1. The legal framework of labor relations. Workers’ statute and specific regulation. Social Security benefits and unemployment.
2. Access systems to the world of work. The labor market: structure. Techniques and organizations that facilitate job placement. Initiatives for self-employment. Permanent training.
3. The company. Different legal models of companies and characteristics. Organization, administration and management. Legal and fiscal obligations.
4. Basic marketing concepts. The organization of production, marketing and distribution in the company. Methods of cost analysis and quality control.
5. The contract. Modalities of employment contract. Rights and obligations arising from the employment relationship. Modification, suspension and termination of the employment contract.
6. The individual entrepreneur. Procedures for starting business activity. Budgets, appraisals and billing of work.
7. Intellectual and industrial property rights. Registration of the intellectual property. Management entities: copyright and copyleft. Industrial property: industrial and artistic models and drawings. Registration and registration procedure.
8. Distinctive signs: brand, label and trade name. Transmissibility. 9. Safety and hygiene measures at work applicable to the profession.
Competencies
Create original photography work based on a specific professional assignment or your own project.
Define the formal, functional, aesthetic and technical variables of the photography project, plan the process and know how to carry it out.
Organize and develop the different phases of the project and the corresponding quality controls to guarantee a photographic product in accordance with the required professional parameters.
Job positions
You can practice your profession in the public or private sphere, in companies in the communication sector, advertising agencies, design studios, fashion studios, press, editorials, TV. You can exercise your skills as an independent creator or salaried director in a company or team, collaborating with other professionals, transmitting ideas or concepts through photographic products intended to be edited in different media and supports, and in companies and institutions in other sectors that require it. Museums and companies restoring works of art, archaeology, forensic laboratories, police investigation, legal medicine, expertise, etc.
Escuela de Arte Albacete 